Types of advertising and Instagram algorithms

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If the target audience of the seller’s products or brands is the Gen Z group, one can consider using Instagram for marketing and driving traffic. In addition, products suitable for men can also be promoted on this platform, with precise audience groups so that the marketing is more effective.

High audience reach in India, Europe and the US
According to Statista, India has 229 million Instagram users as of January 2023, making it the country with the most Instagram users in the world.

Next come the United States, Brazil, Indonesia and other countries, with 143 million users, 113 million users and 89 million users respectively, while Brunei has become the country with the highest Instagram audience reach.

Merchants in Europe, the US and Southeast Asia can use the Instagram platform to drive traffic to products and brands.

The Purchasing Power of Instagram Users
Many consumers drive their desire and inspiration to belize number data buy while browsing Instagram. According to Instagram’s internal data, 70% of shoppers turn to the platform for their next purchase, and 62.3% of users research products and follow brands through the platform. Therefore, Instagram is a great place for small businesses to promote their brand.



Instagram is mainly divided into 8 types of ads: Image and Text Ads, Video Ads, Carousel Ads, Product Ads, Creators, Reels, Story, and IGTV. Sellers can choose the appropriate ad type based on the characteristics of their products, create engaging content, help brands expand their popularity and influence, and increase product sales.

Regardless of the type of advertising chosen, if marketers want to use Instagram to drive traffic to independent sites, in addition to analyzing user groups, they also need to understand the Instagram algorithm.