Content Marketing is one of the tools that has changed the most in the world of Online Marketing . What used to be an excuse to saturate a site with keywords is now one of the most important tools for an Online Marketing Agency .
In the beginning, SEO strategies were based entirely on the effectiveness of keywords. The problem with this tactic is that it was a clear exploitation of Google's underdeveloped algorithm. bulgaria mobile database Today, the search engine has evolved enough that SEO agencies can no longer take advantage of it so easily. To achieve their goal, they have to find new tactics.
Another very common use for Content Marketing was the constant advertising of products. It is not a bad idea to inform your readers about what you sell, but if users think that this is all the content you can produce, in a short time no one will be interested in what you have to say. If we really want to create a good Online Marketing strategy , we have to adapt to changes.
You probably hear the word social media every day . On TV, among friends, family, in the newspaper. Social Media is everywhere! We talk about Facebook , Twitter , Pinterest , Google Plus , Spotify … but what is a Social Network ?
Let's start by breaking down the term to try to understand it in a simpler way.
Media is an instrument of communication, whether it is a newspaper, television, or radio. Social Media would therefore be an instrument of social communication.
In the digital world, this would be a website that not only provides information, but interacts with the public , and at the same time provides information. This interaction can be as simple as asking for a comment or vote on a story, or a movie recommendation based on the ratings of other people with similar interests to yours.
The big difference between a social network and a traditional communication network is that the former gives the user the possibility of sharing their opinion with their virtual community.