There are situations in which conversion does not occur at all
Posted: Thu Feb 13, 2025 6:09 am
For example, travelers for stores of the corresponding equipment, pet breeders for pet stores, and so on. An example of such an ad: Example of an advertisement Warm audience These are users who have already visited the site, but for some objective or not so reasons did not perform the necessary action. Remarketing was invented for them , which catches up with the user and reminds him of where he was and what he viewed. For example, a site that immediately offers discounts: Example of an advertisement Peculiarities Banner campaigns are much less likely to convert into leads than search campaigns.
The reason is that ads are mostly interacted with Kuwait cell phone number list by a cold audience that is not ready to immediately purchase a product or service. But at the same time, banners, of course, have an indirect effect on leads, because, as studies show, when banner advertising is turned off, sales begin to fall. If you connect banners together with other advertising campaigns, their combined effectiveness increases significantly than if you use each separately. According to statistical research, the effectiveness of advertising campaigns when used together with a banner is 23%, and without it is only 10%.
The main task of banners is to attract a cold audience and then warm it up to perform a target action. If a user comes across a banner of a product several times, it is not a fact that he will make a purchase, but if he later encounters it on a hypermarket shelf, it is highly likely that he will buy it, and not the product he saw for the first time. Modern banners can be very useful for those who sell food products. If you are planning to launch a new product, effective banner advertising will come in handy.
The reason is that ads are mostly interacted with Kuwait cell phone number list by a cold audience that is not ready to immediately purchase a product or service. But at the same time, banners, of course, have an indirect effect on leads, because, as studies show, when banner advertising is turned off, sales begin to fall. If you connect banners together with other advertising campaigns, their combined effectiveness increases significantly than if you use each separately. According to statistical research, the effectiveness of advertising campaigns when used together with a banner is 23%, and without it is only 10%.
The main task of banners is to attract a cold audience and then warm it up to perform a target action. If a user comes across a banner of a product several times, it is not a fact that he will make a purchase, but if he later encounters it on a hypermarket shelf, it is highly likely that he will buy it, and not the product he saw for the first time. Modern banners can be very useful for those who sell food products. If you are planning to launch a new product, effective banner advertising will come in handy.