Telegram Advertising Labeling Options
Posted: Thu Feb 13, 2025 6:42 am
5. When an expert on his page encourages people to buy a product or register for a webinar, even if it is free, such self-promotion will also need to be labeled.
What kind of advertising does not need to be labeled
There are distinctions in advertising, there are exceptions when marking is not necessary:
Advertising of its own products, which the company sends to its customer base. Here, the circle of people is defined. This includes email newsletters, messenger newsletters , push notifications. But another article of the advertising law must be observed - the company is obliged to obtain consent from customers to send them letters.
Social advertising. Social advertising messages must contain the designation "social advertising" and the name of the source. Advertising data is not transferred to ERIR.
Advertising as part of TV and radio recordings posted on the Internet. If, for example, a TV channel posted a recording of a program on its website, then there is no need to receive a token for an advertising insert.
FAS has prepared cards for advertisers in its Telegram channel
When deciding on labeling, each case should be considered separately. For example, on a fixed banner with discounts on your own products on your site, you will most likely also need to place an advertising identifier. Also, the question of whether SEO-optimized articles need to be labeled is not yet fully understood.
The FAS continues to provide answers and explanations for entrepreneurs regarding hong kong phone number list what falls under the definition of advertising in different situations.
You can focus on the main features of advertising messages:
goods or services stand out from the rest;
the emphasis is on positive qualities;
there is a call to purchase or a promotional code is indicated;
This product does not fit the theme of the site, community.
How to properly label different advertising formats
Let's look at how to mark different advertising formats in social networks, and see how banners are marked. We'll give examples of marking.
In general, supervisory authorities say that formats or advertising creatives need to be marked, and how and where exactly is at the discretion of the advertiser. The main thing is that the mark is clearly visible on this advertising.
The token and other data must be added to the photo from the post or written in text in the erid format and indicated, for example, by the legal entity in the post itself.
What kind of advertising does not need to be labeled
There are distinctions in advertising, there are exceptions when marking is not necessary:
Advertising of its own products, which the company sends to its customer base. Here, the circle of people is defined. This includes email newsletters, messenger newsletters , push notifications. But another article of the advertising law must be observed - the company is obliged to obtain consent from customers to send them letters.
Social advertising. Social advertising messages must contain the designation "social advertising" and the name of the source. Advertising data is not transferred to ERIR.
Advertising as part of TV and radio recordings posted on the Internet. If, for example, a TV channel posted a recording of a program on its website, then there is no need to receive a token for an advertising insert.
FAS has prepared cards for advertisers in its Telegram channel
When deciding on labeling, each case should be considered separately. For example, on a fixed banner with discounts on your own products on your site, you will most likely also need to place an advertising identifier. Also, the question of whether SEO-optimized articles need to be labeled is not yet fully understood.
The FAS continues to provide answers and explanations for entrepreneurs regarding hong kong phone number list what falls under the definition of advertising in different situations.
You can focus on the main features of advertising messages:
goods or services stand out from the rest;
the emphasis is on positive qualities;
there is a call to purchase or a promotional code is indicated;
This product does not fit the theme of the site, community.
How to properly label different advertising formats
Let's look at how to mark different advertising formats in social networks, and see how banners are marked. We'll give examples of marking.
In general, supervisory authorities say that formats or advertising creatives need to be marked, and how and where exactly is at the discretion of the advertiser. The main thing is that the mark is clearly visible on this advertising.
The token and other data must be added to the photo from the post or written in text in the erid format and indicated, for example, by the legal entity in the post itself.