Trade marketing: What is it and how does it help increase sales?
Posted: Mon Dec 23, 2024 4:13 am
trade marketing
What is trade marketing? In general terms, trade marketing consists of placing products in different distribution channels in a strategic way. The objective of this practice is to increase demand , with actions that attract the attention of distributors and consumers, in such a way that they manage to boost the sale of products and promote competitiveness .
A GFK study highlights the adaptation and optimization of the supply chain – that is, the practice of trade marketing – as a strategy that allows brands to navigate the current environment of uncertainty and emerge victorious. This strategy can represent great benefits for your company. Therefore, in this article we will tell you everything related to trade marketing:
What is trade marketing;
Features of trade marketing;
What is the difference between trade marketing and merchandising;
Importance of trade marketing;
Benefits of applying trade marketing strategies;
What areas make up trade marketing in the company;
What are the functions of trade marketing;
What does a trade marketing manager do?
How to make a trade marketing plan in 4 steps.
Continue reading to discover indonesia number list this useful strategy in depth, learn how to implement it and take advantage of all its benefits.
What is Trade Marketing?
Trade Marketing is a B2B positioning strategy that, with the aim of increasing demand, seeks to present products in an attractive and strategic way in the different sales channels.
It is a highly relevant practice, especially for companies that have logistics distribution centers , also known as CEDI, where they receive, store, prepare and distribute orders.
The definition of Trade Marketing is quite old, however, the tools and features have evolved, adapting to the new channels and demands of the current era . In the study Industry 4.0 and distribution centers , Deloitte highlights this evolution, arguing that innovation has transformed the operation of distributions :
What is trade marketing? In general terms, trade marketing consists of placing products in different distribution channels in a strategic way. The objective of this practice is to increase demand , with actions that attract the attention of distributors and consumers, in such a way that they manage to boost the sale of products and promote competitiveness .
A GFK study highlights the adaptation and optimization of the supply chain – that is, the practice of trade marketing – as a strategy that allows brands to navigate the current environment of uncertainty and emerge victorious. This strategy can represent great benefits for your company. Therefore, in this article we will tell you everything related to trade marketing:
What is trade marketing;
Features of trade marketing;
What is the difference between trade marketing and merchandising;
Importance of trade marketing;
Benefits of applying trade marketing strategies;
What areas make up trade marketing in the company;
What are the functions of trade marketing;
What does a trade marketing manager do?
How to make a trade marketing plan in 4 steps.
Continue reading to discover indonesia number list this useful strategy in depth, learn how to implement it and take advantage of all its benefits.
What is Trade Marketing?
Trade Marketing is a B2B positioning strategy that, with the aim of increasing demand, seeks to present products in an attractive and strategic way in the different sales channels.
It is a highly relevant practice, especially for companies that have logistics distribution centers , also known as CEDI, where they receive, store, prepare and distribute orders.
The definition of Trade Marketing is quite old, however, the tools and features have evolved, adapting to the new channels and demands of the current era . In the study Industry 4.0 and distribution centers , Deloitte highlights this evolution, arguing that innovation has transformed the operation of distributions :