President, Nifty Marketing

[kexej28769@nongnue]

Your Red Tape Toolkit:
How to Gain Trust and Get Approval for Search Work
Are your search suggestions ignored and misunderstood? Do you feel like you hit roadblocks at every turn? Are you worried that people don't appreciate your work? Learn how to navigate corporate bureaucracy and cut through the red tape to help clients and colleagues understand your search work - and actually get it implemented austria number data From assessing client maturity to communicating where search fits into the big picture, these tools will prepare you to overcome the obstacles that stand in the way of doing your best work.



Mike Ramsey


Strange situation of the local
You know it exists. You know what an excerpt is, and you realize the importance of accurate listings. But with the increasing role of personalization and localization in every SERP, local can no longer be seen in its own silo – every search and social marketer must honor their own understanding. For that matter, it’s also time for local search marketers to broaden the scope of their work.



Will Reynolds
Founder and Director of Digital Strategy, Ser Interactive

Excel is for Rookies:
Why Every Search Marketer Needs to Get Strong in BI, ASAP.
Analysts are coming for your job, not AI (at least not yet). Analysts stopped using Excel years ago. They use Tableau, Power BI, Looker! They see more data than you do, and that’s what makes them a threat to your job. They don’t know search, but they know data. I’ll be documenting my obsession with Power BI and the insights I can glean in seconds that are helping every single client on the journey at the speed of light. Search marketers should jump on this opportunity, because analysts are missing out on insights because too often they don’t use these tools to report. We use them to find insights.