Partner with relevant influencers
Posted: Thu Feb 13, 2025 8:16 am
For example, instead of simply posting game highlights, the Chicago White Sox create share-worthy content during baseball’s off-season by tapping into other local events, like the start of the british student data basketball season, and connecting them to their brand in a creative way.
An X post from the Chicago White Sox, wishing the Chicago Bulls best of luck during their upcoming season. The post contains an illustration of both mascots standing side by side.
This approach not only keeps their audience engaged but also increases their brand’s visibility during a typically quiet period.
Brand and influencer collaborations are increasingly generating earned media attention. As consumer-influencer relationships evolve, influencer activations are becoming more newsworthy, often rivaling traditional celebrity campaigns.
This shift is fueled by the trust consumers place in influencers and how that trust influences their online behavior. The 2024 Influencer Marketing Report confirms that trust in influencers remains strong and is even growing in some demographics.
A text-based image that says, "30% of consumers trust influencers more than they did six months ago."
When done well, influencer campaigns can prompt algorithms to favor your brand, organically increasing the visibility of your content. This increased visibility can lead to greater engagement, brand advocacy and ultimately, a stronger share of voice.
Employee advocacy programs can significantly boost a brand’s share of voice. By encouraging employees to share company content, you can tap into their networks to expand your reach and increase brand visibility. This introduces your brand to new audiences and creates a more authentic presence online.
An X post from the Chicago White Sox, wishing the Chicago Bulls best of luck during their upcoming season. The post contains an illustration of both mascots standing side by side.
This approach not only keeps their audience engaged but also increases their brand’s visibility during a typically quiet period.
Brand and influencer collaborations are increasingly generating earned media attention. As consumer-influencer relationships evolve, influencer activations are becoming more newsworthy, often rivaling traditional celebrity campaigns.
This shift is fueled by the trust consumers place in influencers and how that trust influences their online behavior. The 2024 Influencer Marketing Report confirms that trust in influencers remains strong and is even growing in some demographics.
A text-based image that says, "30% of consumers trust influencers more than they did six months ago."
When done well, influencer campaigns can prompt algorithms to favor your brand, organically increasing the visibility of your content. This increased visibility can lead to greater engagement, brand advocacy and ultimately, a stronger share of voice.
Employee advocacy programs can significantly boost a brand’s share of voice. By encouraging employees to share company content, you can tap into their networks to expand your reach and increase brand visibility. This introduces your brand to new audiences and creates a more authentic presence online.