1. Instagram will be as important as ever
Posted: Thu Feb 13, 2025 8:26 am
If there’s one word that defines the world of social media marketing, it’s pivot. Whether it’s platform updates, evolving content formats or lightning-fast trend cycles, marketers are constantly adapting—sometimes in real time.
Who hasn’t stepped away for lunch, only to come back and discover a major platform usa student data overhaul that upends your carefully planned content calendar or reporting metrics?
To help you stay ahead of the game, I tapped into the ICYMI community to uncover their predictions for the future of social media platforms, strategies and content formats that will take center stage in 2025.
Social media never hits pause, but this snapshot offers valuable insights into what marketers and creators are prioritizing in the year ahead.
About the data
The data referenced in this article was collected via a recent survey of 240 creators and marketers who are part of the ICYMI newsletter audience. I also asked 24 leading voices in the social media industry to shape the data narrative and weigh in with their predictions for the future. The data I collected has been supplemented by Sprout Social data reports, surveys and community conversations.
According to survey respondents, Instagram was ranked the priority platform (44%) that people planned to focus on in 2025. LinkedIn is the sleeper hit at number two (20%), followed by TikTok (18%) and YouTube (11%).
Who hasn’t stepped away for lunch, only to come back and discover a major platform usa student data overhaul that upends your carefully planned content calendar or reporting metrics?
To help you stay ahead of the game, I tapped into the ICYMI community to uncover their predictions for the future of social media platforms, strategies and content formats that will take center stage in 2025.
Social media never hits pause, but this snapshot offers valuable insights into what marketers and creators are prioritizing in the year ahead.
About the data
The data referenced in this article was collected via a recent survey of 240 creators and marketers who are part of the ICYMI newsletter audience. I also asked 24 leading voices in the social media industry to shape the data narrative and weigh in with their predictions for the future. The data I collected has been supplemented by Sprout Social data reports, surveys and community conversations.
According to survey respondents, Instagram was ranked the priority platform (44%) that people planned to focus on in 2025. LinkedIn is the sleeper hit at number two (20%), followed by TikTok (18%) and YouTube (11%).