This growth is largely due to the increase in Internet penetration

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In September 2023, e-commerce turnover reached 7 billion dirhams with 25.2 million online payment transactions via Moroccan and foreign bank cards, an increase of 22% compared to the previous year. in Morocco reached 84.


1% of the population in 2024. Impact of COVID-19 The COVID-19 pandemic has accelerated the adoption of e-commerce in Morocco. In 2020, online transactions increased by 46% in number and 25% in value compared to 2019, according to the Interbank Monetics Center (CMI).


Lockdown and travel restrictions have algeria cell phone number list pushed consumers to turn to online shopping for their daily needs. How to classify Moroccan e-commerce sites? Physical products These are traditional online sites that offer clothing, furniture, tools or accessories are all examples of physical products.


Consumers have the option to order physical products online from the sites of small or large brands, after adding an item to their cart and making a payment. Once the order is placed, directly to the customer.


Some online sales sites invite customers to make an online purchase but to come and collect the ordered item from the store. Digital products In the field of E-Commerce, transactions are carried out via the Internet aimed at purchasing a product that is not physical, and this is why the products are often called "Digital Products".