Which channels do my customers buy through?
Posted: Mon Dec 23, 2024 4:16 am
Companies have a variety of channels available for both communicating with their customers and selling their products. You can, for example, buy in a branch, from an authorised dealer, or in an online shop.
In an online shop in particular, it’s crucial to know what incentive motivated the customer to make the purchase. Was it the monthly newsletter, or an ad on a social network? With this croatia phone number example knowledge, resources can be assigned to the right channels and used profitably. A response analysis can be used to find out which channels customers used to make their purchases.
Kanäle
2. What percentage of my customers have high, medium and low customer lifetime value?
Customer Lifetime Value (CLV) describes the average value that a customer has for a specific company over the course of their entire relationship. With the knowledge of which customer has which CLV, you can now divide your customers into categories.
A common method for this is an ABC analysis, in which customers are divided into three categories (A, B, C). The A customers have a high CLV and are considered to be very important. The B customers have a medium CLV and the C customers a low CLV, and are typically treated with less importance respectively.
This classification helps you to use appropriate marketing measures where they promise the greatest impact. For example, A customers can be offered better delivery conditions or discounts.
In an online shop in particular, it’s crucial to know what incentive motivated the customer to make the purchase. Was it the monthly newsletter, or an ad on a social network? With this croatia phone number example knowledge, resources can be assigned to the right channels and used profitably. A response analysis can be used to find out which channels customers used to make their purchases.
Kanäle
2. What percentage of my customers have high, medium and low customer lifetime value?
Customer Lifetime Value (CLV) describes the average value that a customer has for a specific company over the course of their entire relationship. With the knowledge of which customer has which CLV, you can now divide your customers into categories.
A common method for this is an ABC analysis, in which customers are divided into three categories (A, B, C). The A customers have a high CLV and are considered to be very important. The B customers have a medium CLV and the C customers a low CLV, and are typically treated with less importance respectively.
This classification helps you to use appropriate marketing measures where they promise the greatest impact. For example, A customers can be offered better delivery conditions or discounts.