Your goal is to consider where each person on your email marketing list is in the consumer buying cycle and send them the messaging that will help them move to the next stage. This means your email marketing tool needs to offer features that make it easy to track recipient behavior.
For example, someone who has not yet gone public or who has just found themselves with a problem that needs solving could benefit from receiving educational content, checklists, short e-books, and worksheets.
On the other hand, those who are in the research and evaluation phase and are establishing preferences for their brand, product, or service can benefit from case studies and how-to videos.
Finally, people who are ready to make a final purchasing decision and simply need additional options before choosing your office 365 database brand or business can benefit from receiving comparison charts, testimonials and product reviews of your competitors, or discounts and special promotions.
With all of this in mind, you can create an email marketing plan that features different types of content, promotions, and offers to connect with people at various stages of the consumer buying cycle, effectively moving them to the next stage and closer to choosing your brand as their final purchasing decision.
actually want to read, sending messages at the right time, and tracking your results to improve your future email marketing investments.
Remember, email marketing doesn’t end after a purchase. You should continue to invest in email marketing to nurture leads and build relationships with them that lead to future sales and brand loyalty (i.e. repeat purchases and word-of-mouth marketing from vocal brand advocates). For example, marijuana dispensaries and retailers should send at least the five most important emails for the retail industry.