When a company visits your website
Posted: Thu Feb 13, 2025 9:18 am
GDPR speaks to personal data related to individuals, not businesses visiting your site. Article 6.1 of the GDPR outlines si lawful grounds for processing data, and of those, two are the most relevant to B2B businesses utilizing website visitor tracking and identification. Personal data can be lawfully processed when: According to the UK’s Information Commissioner’s Office (ICO), “The GDPR does not define what factors to take into account when deciding if your purpose is a legitimate interest.
It could be as simple as it being legitimate to start up a new japan cell phone number list business activity, or to grow your business.” , one could conclude they’re epressing a legitimate interest in your product or service. Identifying those companies via a third-party tool such as Leadfeeder falls under the umbrella of legitimate interest.
Consent Outside of personal data, the other important element of GDPR compliance is the area regarding identifying and tracking site visitors and consent. You’ve likely already consulted your lawyers and updated your company website’s forms, privacy policy, data processing agreements, and cookie notices. If you’re like us, your email inbo was probably inundated on May 24th and 25th with notices of updated privacy policies, and terms and conditions.
It could be as simple as it being legitimate to start up a new japan cell phone number list business activity, or to grow your business.” , one could conclude they’re epressing a legitimate interest in your product or service. Identifying those companies via a third-party tool such as Leadfeeder falls under the umbrella of legitimate interest.
Consent Outside of personal data, the other important element of GDPR compliance is the area regarding identifying and tracking site visitors and consent. You’ve likely already consulted your lawyers and updated your company website’s forms, privacy policy, data processing agreements, and cookie notices. If you’re like us, your email inbo was probably inundated on May 24th and 25th with notices of updated privacy policies, and terms and conditions.