Direct internal traffic

[kexej28769@nongnue]

You are!

Traffic generated by people (and bots) working on a site is often overlooked despite its negative impact. The main reason it’s so damaging is because, unlike spam, internal traffic is harder to identify once it hits your analytics, and it’s easily mixed in with your real user data.

There are different types of internal traffic and different ways to deal with it.


Testers, developers, marketing team, support, belgium number data ... the list goes on. Any team member who visits the company's website or blog for any purpose can contribute.

In which reports can you see direct internal traffic?
Unless your company uses a private ISP domain, this traffic is difficult to identify once it hits you, and will typically show up as Direct in Google Analytics.

Third-party sites/tools
This type of internal traffic includes traffic generated directly by you or your team when using tools to work on the site. For example, management tools like Trello or Asana,

It also understands traffic coming from bots that do automated work for you. For example, services used to monitor your site's performance, such as Pingdom or GTmetrix.