This is specifically targeting subscribers you want to turn into customers. This can be a time-consuming but rewarding way to engage with your subscribers. Depending on how many resources you have available, you can approach lead nurturing in two different ways.
One is to occasionally email customers about price updates or changes—these can be automated and don’t require much input. The second way is more labor-intensive, but can have a greater payoff, and involves educating subscribers about the benefits of a specific product. This requires you to design personalized pitches that take into account your customers’ needs and the best way to sell to them.
Why choose
Stronger lead nurturing is very personable ; you connect directly with your customers and tailor emails and outreach specifically for them. This increases brand awareness and trust.
According to Hubspot, lead nurturing emails have 4-10 times the response rate compared to standalone emails.
shortcoming
The main disadvantage is probably the amount of time and energy you need to support your lead nurturing campaigns. Each vk database client is likely to require a slightly tweaked approach, which means there are few approaches that can be templated.
They generate less buzz. More lead nurturing emails sent to just one address, rather than a list of thousands of subscribers to your newsletter.
6. Transactional Emails
These are emails that are triggered after a customer completes a specific action. It could be that they abandoned their shopping cart on your site, so a few days later you sent a transactional email reminder to check out. Or, after signing up for a webinar on your site, the customer received a transactional email with a thank you and their login details. Any situation where a transaction occurs is a great opportunity to send this type of email.
Why choose
Transactional emails enjoy high click-through rates because they tend to be very targeted to the customer. They also tend to contain important information, such as confirmations and receipts.
It adds a personal touch – Thanking someone for purchasing a product or service will strengthen your brand.
Easy to automate based on the actions your customers take on your website.
shortcoming
Sometimes transactional emails can create barriers that prevent customers from completing their purchase. They either simply missed the email or don’t want to complete another step to confirm their order.