Effective digital interfaces must be:

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It involves all the phases of the sales funnel applied during the creation of the website (initial approach, first interaction, navigation, interaction with calls to action, request for contacts) and substantially influences their implementation.


immediately identifiable (stand out from the rest of the page, for example through bright colors)
easy to use: a simple click must lead to the employment data announced action (e.g. signing up for the company newsletter in exchange for downloading a trial or a free ebook)
must not impact the usability of the rest of the pages
To test the ability of professional website graphics to convert effectively, you need to use interviews and direct tests to understand the public's reactions to the calls to action presented.

Consider that between 50 and 80% of the public browses from mobile devices and this affects the characteristics that an inviting button should have.

Tablets and smartphones have several limitations such as:

a small screen that penalizes large banners and ads
limited connectivity when on the go
less than optimal visibility due to poor lighting or, on the contrary, due to light reflections
external distractions (outside noise and moving connection)
For this reason, an effective website creation must take into account the strategies aimed at attracting and involving the target in the conversion towards the pre-established objectives.