Patience, Perseverance, and Parallel Paths

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Put several irons in the fire.
Where possible, create parallel paths. What time-consuming but high-impact projects can you start with the client now that may take time to get approved, while you can work on less-impactful tasks at the same time? Having more than one iron in the fire increases the likelihood that you will be able to implement SEO recommendations and achieve measurable results that will entice people to do more work in the future.

Stay strong.
Ultimately, getting your work done is a balance of patience, persistence, communication, and follow-through. There are always a lot of things going on, and bringing your empathy and understanding of the situation, along with a confident approach, can ultimately get projects completed.

Special thanks to my VML colleagues Chris, Jeff, bolivia number data , and Britt, whose actual client examples were used in this article.
What if a single conversation with one of your small local business clients could spark activity that would increase their YOY sales by over 7%, compared to just 4% if you didn’t have the conversation? What if that conversation could triple the cost of living in their city, reduce pollution in their community, improve the health of their neighbors, and strengthen democracy?

What if the brass ring of content dev, link opportunities, consumer sentiment and real-time local inventory was just waiting for you to grab it, on a ride we haven’t taken yet, in a sequence we’re not talking about?

Let’s travel a differentآج سڑک, one that parallels our industry’s general conversation about citations, reviews, markups, and Google My Business. As a 15-year sailor on the local SEO ship, I love all of these things, but, like you, I’m experiencing the merging of online goals with offline realities, a heightened awareness of where local business successes are born and nurtured, before they even appear on the web.