Drift worked hard to boil down their service

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“We realized what everyone wants to do is just have conversations … the people on your website, these are the people you need to be talking to.” Sales reps would never ignore customers who walked into a brick and mortar store. Why should they ignore them when they visited a company’s website? For all these reasons, to simply helping companies talk to their customers.


They Gave it a Name “From there, people started to talk about saudi arabia cell phone number list as ‘chat for sales, sales chat, marketing chat …’ and we started to talk about it in that way,” Dave said. “But it didn’t really take off until we gave it a name.” Picking the right name for a concept you hope will become the identity of your company? Easier said than done.


We asked Dave about the specific set of steps they took to identify and — eventually — define “conversational marketing” as the core of Drift’s business. (Note: Find out who is showing interest in your company. Use Leadfeeder to see who is visiting your site and to capture their email. Try it free in minutes.) 1.