Digital Marketing Trends in 2015 for B2B in the ICT Sector
Posted: Mon Dec 23, 2024 4:20 am
2015 will be a year to reclaim what has been implemented throughout 2014 within Digital Marketing : Content Marketing , Mobile Marketing , the use of Automated Marketing tools and, increasingly, data analysis. The personalization of our global communication, based on a Buyer Persona, will also be a priority to reach a target audience thanks to Micro-Targeting and Hyper-Segmentation . Another challenge for B2B companies in the ICT sector will be the creation of valuable content freight forwarders email list for each state of the Sales Funnel .
The trends that will mark Digital Marketing in 2015:
Video Marketing will continue to be the king of content, as it is easy to digest and does not require much time to capture the message and transmit an idea. Investment in Video Marketing will increase by 53.1% for next year and, according to statistics from VFYB , 63% of decision-makers visit the company's website after watching one of its videos, with YouTube being the second search engine in the world after Google.
Mobile marketing will continue to grow at a business level. It is increasingly easy to see applications aimed at, for example, large conferences or events in the ICT sector such as the Mobile World Congress or VMworld 2014 in Barcelona, which provide information on schedules, maps and allow us to stay connected with what is happening. One of the difficulties in this field will be to create applications optimized for users that do not disappoint or really provide enough value to have them installed. Consumer engagement will undoubtedly be the most important thing when we go to create the application and the headache for creatives and programmers.
SEM or Pay-Per-Click advertising has increased throughout 2014 and during 2015 it will reach 25% of our Online Marketing budget , compared to the 50% that is expected to be invested in Content Marketing according to Nectafy . Advertising on Google will become more competitive and therefore more expensive. SEM professionals will have to carry out much more exhaustive studies of Keywords and Buyer Personas to achieve better segmentation and performance of campaigns, other key trends for 2015.
The trends that will mark Digital Marketing in 2015:
Video Marketing will continue to be the king of content, as it is easy to digest and does not require much time to capture the message and transmit an idea. Investment in Video Marketing will increase by 53.1% for next year and, according to statistics from VFYB , 63% of decision-makers visit the company's website after watching one of its videos, with YouTube being the second search engine in the world after Google.
Mobile marketing will continue to grow at a business level. It is increasingly easy to see applications aimed at, for example, large conferences or events in the ICT sector such as the Mobile World Congress or VMworld 2014 in Barcelona, which provide information on schedules, maps and allow us to stay connected with what is happening. One of the difficulties in this field will be to create applications optimized for users that do not disappoint or really provide enough value to have them installed. Consumer engagement will undoubtedly be the most important thing when we go to create the application and the headache for creatives and programmers.
SEM or Pay-Per-Click advertising has increased throughout 2014 and during 2015 it will reach 25% of our Online Marketing budget , compared to the 50% that is expected to be invested in Content Marketing according to Nectafy . Advertising on Google will become more competitive and therefore more expensive. SEM professionals will have to carry out much more exhaustive studies of Keywords and Buyer Personas to achieve better segmentation and performance of campaigns, other key trends for 2015.