SEMrush offers three paid plans. The Pro plan costs $99.95, the Guru plan costs $199.95, and the Business plan costs $399.95. There is also a quote-based Enterprise plan that you can customize to meet the specific needs of entrepreneurs.
USED FOR:
Creating Blogging Strategies
Analysis of competitor strategies
Tracking past and current website location
Performing technical SEO audits and measuring user experience
Finding good advertising opportunities for CPC
Conducting thorough keyword research to rank your content higher
DISADVANTAGES:
You have to pay an expensive fee for more advanced features
Sometimes there are cases of inaccurate data regarding advertising and backlinks
Ahrefs
Ahrefs is one of my favorite SEO tools on the market. Not only is it the second fastest web crawler (right behind Google), but it stockholder database also has the best user interface of any tool on this list.
It is mainly used for backlink auditing, competitor analysis, URL ranking, keyword research, and more. Like SEMrush, Ahrefs also offers organic search reports that allow you to analyze the traffic of competitor websites.
Users then use this collected data for link building, keyword research, SEO strategies, position tracking, and content marketing.
All these impressive features make Ahrefs a highly competitive SEO tool used by many SEO professionals and entrepreneurs around the world.
KEY FEATURES:
Amazing keyword research tools – Ahrefs generates millions of keywords for a single research query.
Ranking History – You can view the ranking history of any keyword used on any page of your website.
Content Explorer – You can search for content in Ahrefs’ database of over 1 billion web pages.
Outbound Link Tracking – Ahrefs displays an overview of outbound links in the site explorer.
PRICE:
You can try the product by opting for a 7-day trial for $7. After that, you can upgrade to subscription plans that start at $99 and go up to $999.