What does brand advocacy look like?

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Any other organization or company affiliated with your brand can also be a brand advocate. What they say or post about you can improve brand awareness and influence buying decisions. Think: comarketing or cobranding campaigns with your industry partners as an opportunity to also increase your reach.

Influencers
Influencers make great brand advocates because of their large amazon data audiences. Harnessing them as part of your marketing and advocacy strategy allows you to target audiences who are interested in your brand’s offerings. Influencers as brand advocates can help you raise brand awareness in specific markets and help you capture a new cohort of consumers.

Some ways clients and customers advocate are by talking up your product or service in person and online and by posting positive reviews. They act as your customer service representatives by answering questions for other customers. Whether on your website or elsewhere, this is powerful PR for you. But how can you harness this advocacy and amplify it?