Groupon's Value Propositions

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Groupon's Customer Segments
Groupon's business model can be defined as a multi-faceted platform. Its customer segments can be divided into two major ones: merchants and consumers.

Merchants : These are the businesses that hire Groupon's services. They can be broken down into Business Size (national brands vs. local businesses); Business Type (Food & Beverage, Health & Beauty, Home & Auto, etc.); and Business Properties (types of deals, location, hours, price, etc.);
Consumers : They are the people who buy the coupons and can be segmented based on geodemographics, interests (particularly related to the type of coupons they purchase) and behavior (browsing history, sharing on social networks, rating behavior, search history, etc.).


Groupon has more than one customer segment, and it has one value proposition for each segment. usa student data Consumers benefit from:

Save money while discovering new things. They can experiment with new products and services without having to pay full price. This allows them to experience more places and try more products;
Inspiring to try new things. Since they are not going to spend much, they can explore new choices and also inspire other people to do the same;
Risk reduction in experiments. Because Groupon has a rating system, they can get an idea before the purchase if the deal is really worth it. They can also compare prices and use Groupon as a payment platform.