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Cover image of the Notebook: Jean-Christophe Defline Stay up to date and subscribe to the newsletter! International media news every Saturday in your inbox Your email address Register Discover all the France Télévisions newsletters On the same theme Journalist, Influencer: Who Will Be the Gatekeeper of Tomorrow's Information? Trend notebooks July 29, 2024 Journalist-Influencer: less media, more service? Trend notebooks June 24, 2024 Generative AI: evolution, revolution… or degeneration? Trend notebooks July 08, 2023 Read other articles on 2023, a difficult year for television and streaming wandering links January 7, 2023 Reading time: 8 min Share TO REMEMBER THIS WEEK: A tough year ahead for TV and streaming – 2023 is expected to bring an end to the strong growth in spending on original TV programs.


A poor economic climate and a decline in the number of ig database new players to tighten their belts. Overall spending on original content is expected to fall from 6% in 2022 to just 2% this year . The trend affects major TV channels such as RTL, ITV or the Italian Mediaset but also the main streaming services. Disney had quickly caught up with Netflix in a year 2022 where AVOD has broken through . The streaming giants are seeing a lower number of subscribers than expected, and must face increasing operating costs for their platform .


As a result, investments by HBO Max, Disney Plus and Netflix will remain up but by only 8% compared to 25% in 2022 . Some, like the American Roku , are looking for new sources of revenue by marketing their own range of screens optimized for streaming . No one knows, however, whether they will be able to compete in this market. The major Hollywood studios are also struggling . Disney, Warner Bros Discovery, Paramount and NBC Universal have lost a combined $10 billion by investing in their own streaming platforms.