Content creator of the year winners to inspire your strategy

[shaownhasan]

Now that you know who content creators are and what they do, let’s look at some real life examples.

While the majority of creators nurture small, highly engaged audiences, some have become superstars online and IRL. This is a new type of celebrity characterized by the always-on nature of social media.

Even if your company can’t partner with creators at this level, there are band data still plenty of takeaways from their rise to fame. Here’s what your brand can learn from three different Streamy Award winners.

Khaby Lame
Who is he? Khaby Lame is the most-followed creator on TikTok, with over 157.1 million followers as of April 2023.

Lame rose to fame by dueting the nonsensical life-hack videos that often go viral on the platform. These videos are always silent and always funny, with Lame’s facial expressions doing the comedic heavy lifting.

What can brands learn from his content? As a marketer, it can be tempting to brief all video content with a detailed script, complete with value props and a full CTA. As a content creator, you need to rethink your approach.

People don’t go on social media so they can eventually make it to your landing page. Instead of trying to push them in that direction, focus on creating unique, quality content. Take inspiration from Lame, and try a less is more approach.

Mark Rober


Rober doesn’t share average science lessons. Instead, he creates videos that research wackier thoughts like “Can you swim in Jello?” or “Can sharks really smell a single drop of blood”.