Strategies and tools to (almost) always measure

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In particular, it is recommended: – make the FAQ page accessible from any point on the site and ensure that it is clearly visible – list the questions in order of importance – provide reassuring answers, in a friendly tone – format the text appropriately, especially to make the difference between question and answer clear – organize the questions into macro-categories, so as to facilitate use and identification of interesting topics – insert a search button on the page, to further facilitate the user These general tips are certainly useful in any circumstance, but I want to offer you some additional food for thought to try to make your FAQ page truly unique and effective .


Imagine adding inside it, in one or more places, a Call to Action that allows visitors to take a further step and move from simply reading the text to the possibility of directly conta physician datacting a real person to ask for information. We are obviously talking about a call to action with a toll-free number to call! In this way you could satisfy all the needs previously addressed in one fell swoop, simultaneously offering an even more complete and incisive tool. Speaking to an operator through a toll-free number, in fact, means obtaining additional support with respect to the problems listed in the FAQ and addressing a real person to ask about your specific difficulty, even if the same is not listed in the textual answers.


By calling by phone, in fact, it is not necessary to delve deeper into the research to find a relevant answer, which naturally saves time and resources that customers consider precious. We must also note that speaking by phone with a potential customer thanks to the toll-free number, means at the same time acquiring a lead, a qualified contact of the person who is reading the FAQ.