Several marketing trends have emerged in recent years, the most notable of which have been omnichannel marketing and customer engagement.
Many research reports and surveys conducted over the past few years have concluded that omnichannel marketing is the key to sustained customer engagement, sales, and business growth.
The more marketing channels an organization deploys, the more its market share will increase.
While omnichannel marketing has opened the door to reaching new and existing customers, it has also created a new challenge. Organizations have had to integrate online and offline channels to ensure consistency and a superior user experience. For example, if a shoe brand uses offline (billboards, newspaper ads) and online channels (search engine, social media) to promote its products, it must integrate them to provide users with a consistent user experience across touchpoints.
This gave rise to offline-to-online (O2O) marketing, which leverages digital and traditional marketing channels and vnpay database integrates them to support purchases from eCommerce and physical stores.
QR codes are at the forefront of O2O marketing as they allow businesses to seamlessly bridge the gap between online and offline channels. With QR code for marketing, organizations can engage customers across channels, run measurable marketing campaigns, and enhance their marketing, branding, and acquisition initiatives.
This guide discusses how marketing agencies can implement QR codes to run cost-effective and measurable omnichannel marketing campaigns.
How can marketing agencies use QR codes for marketing?
Mobile devices are dictating consumer behavior these days. There are a staggering 6.4 billion smartphone users worldwide, and the average user spends about three hours a day on their phone. Additionally, 69% of internet users use smartphones to research products and 69.4% use them to shop.
Therefore, engaging mobile users is a priority for marketing agencies, and QR codes make it possible. Here's how marketing agencies can use QR codes.
Increase website traffic and generate leads with a marketing QR code
The primary use of QR codes in marketing is to redirect users to a website or landing page. There are over 28 million e-commerce websites worldwide .
In addition, businesses that provide physical products or services also maintain websites and landing pages to increase visibility and generate leads. Reaching an online audience is easy; marketers can simply share a website link so users can click and visit the website.