But hey, that’s the point!
Building a brand doesn’t happen overnight. There’s n facebook data o one-size-fits-all roadmap, either. How you present your business is totally dependent on your audience and customers.
Well, that and how you position yourself within your industry.
How to build brand positioning
Positioning refers to how you present your brand relative to your target market. This market includes your customers, competitors and industry at large.
How you go about defining and building your brand is 100% within your control.
But how you position your brand is largely influenced by competitors and industry trends.
Budget versus premium. Big box versus boutique. Minimalist versus maximalist. The list goes on.
The fact that most industries today are crowded can be a blessing and a curse when it comes to positioning. For example, your industry might lack a specific or single “leader. This signals opportunity when it comes to positioning.
On the flip side, figuring out how to position yourself in an emerging or crowded industry is tricky.