Agile Marketing: how to transform your company with agile management

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Did you know that, for 58% of experts, Agile Marketing is recommended because it has the power to improve productivity at work?

And that 54% of them believe that it optimizes the ability to manage priorities in the face of change?

In our current scenario, full of rapid and constant changes, we need to race against time. And time is one of the most important words in this context.

Traditional, slow and outdated marketing is a thing of the past.

Agile Marketing emerged to transform this reality through a set of values, principles and actions that make strategies more efficient and adaptable to market changes.

We invite you to understand a little more about Agile Marketing.

What is Agile Marketing?
Traditional Marketing x Agile Marketing
Why use Agile in your company
Agile Marketing Data
Agile Marketing Principles
How to apply Agile
Agile and Hello Method
What is Agile Marketing?
It is an agile and efficient project whatsapp mexico management methodology. It creates, based on short and precise processes and creation cycles, strategies and campaigns within the marketing universe.

The objective is to provide a complete delivery to the end customer and reduce waste throughout the process, both in terms of time and money.

And we couldn't talk about Agile Marketing without talking about the agile manifesto, since it gave rise to Agile.

It is important to remember that the transition to Agile is only possible after you understand the importance of following the main points of the Agile Manifesto and, most challenging, being able to apply them to your team's routine.

Based learning, replacing opinions and assumptions;
Customer-focused collaboration, not silos and hierarchy;
Adaptive and interactive campaigns, as opposed to Big-Bang campaigns;
Flexible planning, rather than rigid;
Responses to change from a plan;
Small tests, not big bets.
Traditional Marketing x Agile Marketing
As we said before, traditional marketing is now giving way to new marketing, which is much faster and more effective than long meetings and extensive planning.

Understand some of the main differences between the two.

Traditional Marketing:
Long plans, with extensive and complex presentations and documents;
Campaigns that require a lot of research and come up against bureaucratic approvals;
It takes time to launch a campaign;
Feedback given only after the process is complete.
Agile Marketing:
It consists of lean plans that are executed in short periods;
The search for solutions is quick;
Greater speed and efficiency in stock testing;
The measurement of results is carried out constantly and allows the necessary adjustments to be made;
Lessons learned are documented to avoid new mistakes and successes are replicated to maintain and improve numbers.
Why use Agile in your company
Increased productivity
The methodology helps the marketing sector improve results in less time compared to the traditional model. The main objective is to present solutions that optimize the company's results.

According to the report The State of Agile Marketing, increasing performance is one of the main reasons why professionals apply this tool in their organization.

Cost reduction
The whole concept behind agile management encourages cost reduction for a team or organization.

In addition to reducing spending on campaigns that don't work so well, processes are optimized, representing savings in time and financial resources.

Efficiency
It’s easier to spot flaws and opportunities before putting a plan into action. This way, you achieve results without wasting important resources.

Customer focus
Agile makes your business focus on customer satisfaction during all stages of campaign development, ensuring adjustments and investments to optimize processes.

Innovation
Innovation does not emerge in companies that maintain rigid and hierarchical processes. Businesses that are tied to processes also have difficulty making decisions and achieving great results.

Improved quality of team communication
Communication between professionals on a team is essential at a time when remote work has become a reality. Transparency in the exchange of information represents a significant gain in optimizing the work routine.

Agile Marketing Data
The 3rd Annual State of Agile Marketing Report brought interesting numbers about the impact of the tool on the job market.

To give you an idea, the adoption of the methodology went from 32% in 2019 to 42% in 2020.

Marketing leaders are increasingly turning to agile methodologies to help improve the speed and performance of their teams, along with the many partners who use them for experiences in creation, production, and measurement. In addition:

For 58% of experts, the tool is recommended because it has the power to improve productivity at work;
54% believe it optimizes the ability to manage changing priorities;
41% of marketers report using Agile currently, and of non-marketers, 42% plan to adopt it;
Hybrid frameworks are still the most common ways for marketers to embrace agility;
2/3 of Agile marketing teams have been practicing for at least 3 years;
In-person and online training remains critical to successful Agile adoption.
Agile Marketing Principles
To keep up with the speed and complexity of marketing today, we are adopting a different mindset and new ways of working. Principles build on values.

Good marketing requires close alignment, transparency and quality interactions with internal and external customers.
Seek different and diverse points of view
Embrace and respond to change to increase customer value
Plan only at a level sufficient to ensure effective prioritization and execution
Take risks and learn from your failures
Organize into small, cross-functional teams whenever possible
Build marketing programs around motivated individuals and trust them to get the job done
Long-term marketing success benefits from operating at a sustainable pace
Agile marketing is not enough. Marketing excellence also requires continuous attention to marketing fundamentals.
Strive for simplicity
Agile Marketing Manifesto
Focus on customer value and business outcomes over activity and output
When we prioritize customer and business needs, we create more targeted and relevant marketing programs. In other words, creating the ‘right things’ versus ‘more things’. It’s easy to fall into the trap of doing marketing activities just for the sake of doing them with our #1 value; we really focus on what will provide the most value to our customers and how that can impact the business down the road.
Adding value early and often over waiting for perfection. Instead of waiting for everything to be ‘perfect’, we start delivering value to our customers early in the cycle. We continue to add value based on the learnings from our previous program and so on… When we wait for ‘perfection’, we eliminate the opportunity to learn from our customers so that we can add more value later. Instead, the pursuit of perfection leads to long production cycles and a big bang approach.
Learning from experiments and data rather than opinions and conventions. When we experiment, we learn and collect data. This data and learnings enable us to make better, more effective marketing decisions. If we ignore the data and rely solely on someone’s opinion or an outdated convention, we are not serving our audience and we are wasting valuable time producing the wrong thing. It is a process of validating our learning through an implement-measure-learn feedback loop, rather than following convention or deciding what is best based on the opinion of the highest paid person in the room (HIPPO).
Cross-functional collaboration over silos and hierarchies Collaboration, with a focus on customer needs, produces better marketing than siloed turf wars and strict adherence to hierarchical decision-making. Organizing marketing in silo form creates tribal knowledge that can inevitably lead to a diversion from customer needs.
Responding to change rather than following a static plan This value is derived from the original Manifesto for Agile Software Development published by the developers in 2001. Our small change by adding the word 'static' helps it relate a little better to the marketing world. If we are unable to deviate from a rigid plan when a buyer/market/global shift occurs, we risk under-serving our audience and reaping poor results.