How to keep up with changing social media features and trends

[shaownhasan]

A screen of a Sprout Social YouTube video. YouTube cards pop fantuan data up in the right-hand corner of the screen with related content suggestions based on the video.

Many creators leave out cards and only use the description box. Use cards to direct your viewers’ attention, in the moment, to a particular piece of content.

Facebook Watch Party
Watch Party enables you to stream at a certain time of your choosing in a Facebook group. It’s different from Facebook LIVE because it’s pre-recorded and you can engage as people watch the video. However, you can use it to re-stream a Facebook LIVE, as well as create playlists with multiple videos or host a watch party for a video from a partner account.

Hosting a Watch Party is a great way to repurpose your video content that previously performed well.

Social media features are dynamic and evolving. New features are constantly added and user behavior changes. So you need to keep up with the latest functionalities to create successful social media marketing strategies.

You can navigate through the noise by taking a critical look at what’s most essential for your business and which platforms will propel your business forward.