How to use SEGMENTATION to improve email marketing
Posted: Sun Feb 16, 2025 4:26 am
Give the possibility of combining the flowers with a little gift , such as wine 
or chocolates
. This is an excellent cross-selling strategy , that is, suggesting to the customer an additional product in addition to the purchased product, in this case the bouquet is purchased, the wine and the box of chocolates are an additional product.
A little note you can add to your Valentine's Day newsletter chinese thailand data is the part about "transmitting trust" , towards those who are not used to buying online or those who have not yet purchased from your florist, such as: free shipping, scheduled delivery, guaranteed surprise effect, easy and fast service, customer reviews .
An interesting thing that Flora Queen does is to constantly send newsletters during the "hot" periods of the year , such as Christmas , Easter , Mother's Day , Father's Day or, as in this case, Valentine's Day.
Here are two more Valentine's Day newsletters - always from Flora Queen, which help remind their subscribers that they can conveniently buy the gift from them
🩷flora-queen_example_2_valentine_newsletterAnd this one on February 14th, Valentine's Day
or chocolates
. This is an excellent cross-selling strategy , that is, suggesting to the customer an additional product in addition to the purchased product, in this case the bouquet is purchased, the wine and the box of chocolates are an additional product.A little note you can add to your Valentine's Day newsletter chinese thailand data is the part about "transmitting trust" , towards those who are not used to buying online or those who have not yet purchased from your florist, such as: free shipping, scheduled delivery, guaranteed surprise effect, easy and fast service, customer reviews .
An interesting thing that Flora Queen does is to constantly send newsletters during the "hot" periods of the year , such as Christmas , Easter , Mother's Day , Father's Day or, as in this case, Valentine's Day.
Here are two more Valentine's Day newsletters - always from Flora Queen, which help remind their subscribers that they can conveniently buy the gift from them
🩷flora-queen_example_2_valentine_newsletterAnd this one on February 14th, Valentine's Day