Differences with HardSell
Posted: Sun Feb 16, 2025 4:28 am
To connect with your leads efficiently, there is the Softsell sales model. Join me to see what it is about, its difference with Hard Sell and how you can apply it within your commercial strategy.
Soft Sell: A sale based on the relationship with the customer
This sales model requires a very good prior knowledge of the client. For this, a very useful tool lawyer data could be the fantastic buyer persona creator , with which you can collect all the necessary information about their interests, problems or needs, from the attraction stage.
If you want your product or service to reach people who will truly find value in it, and who will also be interested in engaging with your brand again, then this is the model you should include in your sales process.
It is not about selling for the sake of selling , it is about selling in a way that the customer's purchasing decision involves knowledge about the product, an analysis to feel secure about the investment they are going to make.
A clear example of SoftSell is the sale of luxury cars or real estate; it is not a decision made in a few minutes, nor is it necessary to have a single contact with the client.
This sales model is the complete opposite of the SoftSell model. In it, the priority is for the seller to sell, rather than having a long-term relationship with the customer , but rather delivering the product.
That doesn't mean that this model is bad, because sometimes it is the way in which some products are sold. For example, on special dates we see people selling items related to the celebration, such as Women's Day, Mother's Day, or when there is a football game near a stadium, we find occasional sellers who are mainly interested in selling their product quickly.
Product knowledge
In HardSell, it is the seller who knows the product, and through his knowledge and persuasion he tries, sometimes forcibly, to get the person to make the purchase.
In SoftSell, the client already has an idea of the product being offered , and the salesperson acts as a companion in the decision-making process.
Soft Sell: A sale based on the relationship with the customer
This sales model requires a very good prior knowledge of the client. For this, a very useful tool lawyer data could be the fantastic buyer persona creator , with which you can collect all the necessary information about their interests, problems or needs, from the attraction stage.
If you want your product or service to reach people who will truly find value in it, and who will also be interested in engaging with your brand again, then this is the model you should include in your sales process.
It is not about selling for the sake of selling , it is about selling in a way that the customer's purchasing decision involves knowledge about the product, an analysis to feel secure about the investment they are going to make.
A clear example of SoftSell is the sale of luxury cars or real estate; it is not a decision made in a few minutes, nor is it necessary to have a single contact with the client.
This sales model is the complete opposite of the SoftSell model. In it, the priority is for the seller to sell, rather than having a long-term relationship with the customer , but rather delivering the product.
That doesn't mean that this model is bad, because sometimes it is the way in which some products are sold. For example, on special dates we see people selling items related to the celebration, such as Women's Day, Mother's Day, or when there is a football game near a stadium, we find occasional sellers who are mainly interested in selling their product quickly.
Product knowledge
In HardSell, it is the seller who knows the product, and through his knowledge and persuasion he tries, sometimes forcibly, to get the person to make the purchase.
In SoftSell, the client already has an idea of the product being offered , and the salesperson acts as a companion in the decision-making process.