How to use LinkedIn for business
Posted: Sun Feb 16, 2025 4:32 am
How to create a LinkedIn business page
Benefits of using LinkedIn for business
How to create a LinkedIn business page
If you’re going to build a strategic presence on LinkedIn, the first thing you need is a business page. This page will serve as the go-to source of information on anything related to your business. Prospective clients will check out your content to gauge your expertise. Meanwhile, job applicants will use it to understand your company culture.
Follow the steps below to create a LinkedIn company page fusion data for your business.
Step 1: Start by creating a company page
Go to your LinkedIn homepage and click on the “For Business” drop-down menu at the top right-hand corner of the screen. Then select “Create a Company Page.”
"For Business" drop-down menu on LinkedIn with arrow pointing to "Create a Company Page"
Step 2: Select your page type
Select the type of page that represents your business–a company page, a showcase page or an educational institution page. If this is going to be the main company page, select the “Company” option. Showcase pages are sub-pages that you can later create to link to your main page.
Create a LinkedIn Page window with option to choose from 3 types of pages - company, showcase page, educational institution
Step 3: Fill out your company profile
You’ll need to provide your business name, industry, organization size and organization type. Optionally, you can include a website URL, add a tagline and upload your company logo. On the right-hand panel, you can see a preview of your page to see what it’ll look like to others.
Benefits of using LinkedIn for business
How to create a LinkedIn business page
If you’re going to build a strategic presence on LinkedIn, the first thing you need is a business page. This page will serve as the go-to source of information on anything related to your business. Prospective clients will check out your content to gauge your expertise. Meanwhile, job applicants will use it to understand your company culture.
Follow the steps below to create a LinkedIn company page fusion data for your business.
Step 1: Start by creating a company page
Go to your LinkedIn homepage and click on the “For Business” drop-down menu at the top right-hand corner of the screen. Then select “Create a Company Page.”
"For Business" drop-down menu on LinkedIn with arrow pointing to "Create a Company Page"
Step 2: Select your page type
Select the type of page that represents your business–a company page, a showcase page or an educational institution page. If this is going to be the main company page, select the “Company” option. Showcase pages are sub-pages that you can later create to link to your main page.
Create a LinkedIn Page window with option to choose from 3 types of pages - company, showcase page, educational institution
Step 3: Fill out your company profile
You’ll need to provide your business name, industry, organization size and organization type. Optionally, you can include a website URL, add a tagline and upload your company logo. On the right-hand panel, you can see a preview of your page to see what it’ll look like to others.