QR code statistics by application
Posted: Sun Feb 16, 2025 4:38 am
QR code applications have multiplied over the past few years, with almost every industry using QR codes for marketing and administrative purposes. Here are some industry-specific QR code statistics to help you understand how QR codes are becoming commonplace in these industries.
Marketing and advertising
QR codes, a revolutionary tool in the marketing landscape, help businesses improve customer engagement, optimize the reach of their marketing campaigns, and increase sales. Nearly 40% of QR code scans worldwide are related to marketing campaigns.
QR codes have become an indispensable part of most companies' marketing and advertising campaigns, helping them generate more leads and increase conversions.
Discount QR code on billboard
Based on a 2024 report, the marketing and advertising industries saw a whopping 323% increase in QR code scanning in 2023, while the consumer goods industry saw a 247% jump in QR code usage since 2021.
According to a 2022 survey, 99% of respondents – who were advertising professionals – believed that the use student database of QR codes was essential for advertising companies to target Gen Z.
According to a study published by The Drum, 45% of consumers in the US said they use QR codes related to marketing or advertising campaigns.
QR codes are one of the most effective omnichannel tools on the market. They bridge the gap between online and offline marketing and help you create an integrated and immersive consumer experience.
Brands with an omnichannel strategy retain approximately 89% of customers compared to 33% for their single-channel counterparts.
72% of digital shoppers consider in-store shopping essential to their purchasing decisions.
Payments
Digital payments have been one of the most notable use cases for QR codes. Using QR codes, users can make online payments in seconds. The process is secure and hassle-free.
Digital payments QR code
The global QR code payments market is projected to be worth $45 billion by 2032, growing from $10.4 billion in 2023 at a 15% CAGR.
The value of the global digital payments market is expected to grow from USD 8.97 trillion in 2023 to USD 28.16 trillion in 2032 with a 13.55% CAGR.
A 2022 study by Juniper Research projected that global spending via QR code payments would reach $3 trillion by 2025, up from $2.4 trillion in 2022.
According to Statista, China had around 10 billion smartphone devices used for QR code payments in 2022, surpassing any other country worldwide.
Scan-and-pay has been the most popular payment method in China, capturing over 90% of its mobile payments market. It has also become popular in India following the demonetization initiative launched by the government to move towards a cashless economy.
In China, the average QR transaction value is around RMB 40.6 trillion per quarter.
Marketing and advertising
QR codes, a revolutionary tool in the marketing landscape, help businesses improve customer engagement, optimize the reach of their marketing campaigns, and increase sales. Nearly 40% of QR code scans worldwide are related to marketing campaigns.
QR codes have become an indispensable part of most companies' marketing and advertising campaigns, helping them generate more leads and increase conversions.
Discount QR code on billboard
Based on a 2024 report, the marketing and advertising industries saw a whopping 323% increase in QR code scanning in 2023, while the consumer goods industry saw a 247% jump in QR code usage since 2021.
According to a 2022 survey, 99% of respondents – who were advertising professionals – believed that the use student database of QR codes was essential for advertising companies to target Gen Z.
According to a study published by The Drum, 45% of consumers in the US said they use QR codes related to marketing or advertising campaigns.
QR codes are one of the most effective omnichannel tools on the market. They bridge the gap between online and offline marketing and help you create an integrated and immersive consumer experience.
Brands with an omnichannel strategy retain approximately 89% of customers compared to 33% for their single-channel counterparts.
72% of digital shoppers consider in-store shopping essential to their purchasing decisions.
Payments
Digital payments have been one of the most notable use cases for QR codes. Using QR codes, users can make online payments in seconds. The process is secure and hassle-free.
Digital payments QR code
The global QR code payments market is projected to be worth $45 billion by 2032, growing from $10.4 billion in 2023 at a 15% CAGR.
The value of the global digital payments market is expected to grow from USD 8.97 trillion in 2023 to USD 28.16 trillion in 2032 with a 13.55% CAGR.
A 2022 study by Juniper Research projected that global spending via QR code payments would reach $3 trillion by 2025, up from $2.4 trillion in 2022.
According to Statista, China had around 10 billion smartphone devices used for QR code payments in 2022, surpassing any other country worldwide.
Scan-and-pay has been the most popular payment method in China, capturing over 90% of its mobile payments market. It has also become popular in India following the demonetization initiative launched by the government to move towards a cashless economy.
In China, the average QR transaction value is around RMB 40.6 trillion per quarter.