The takeaway
Your customer might not understand everything about your product, but that doesn’t mean they don’t need or want to. Brainstorm fun ways to explain the more complicated aspects of your industry so everyone gcash data can see its importance.
Sometimes it’s good to take things personally. Personal stories bring out your audience’s empathy and emotions. They’re a powerful tool for getting your message across.
Hologic, a healthcare testing manufacturer focused primarily on women’s health, puts a face to their brand on LinkedIn. The company regularly features their employees through video and text posts to show how they live their values every day. These employees are passionate about the work they do and their employer. It’s an excellent brand opportunity—for both marketing and employer branding.
Hologic LinkedIn post
Hologic Linkedin Post
The takeaway
Your employees can be powerful advocates for your brand. Social media gives you the opportunity to put them front and center.
Classifying a social strategy for government agencies
People don’t exactly associate excitement with the government. Whether comedians are making jokes about the lack of entertainment value on C-SPAN or you’re stuck in line at a bureaucratic agency, the government doesn’t automatically invoke fun. But that doesn’t mean your marketing can’t be. If you still think government social media accounts have to be stuffy, the TSA’s award-winning Instagram account would like to have a word with you.