13. Highly effective channel for lead generation
Posted: Sun Feb 16, 2025 5:11 am
Ads on LinkedIn garner a 33% increase in purchase intent for brands. When they advertise on LinkedIn, brands can see a 2–3x lift in their brand attributes. Marketers experience a conversion rate up to 2x higher on LinkedIn. And audiences that have been exposed to brand and acquisition messages on the platform are 6x more likely to convert. All of this contributes to a successful LinkedIn advertisement campaign.
LinkedIn is rated as the most effective channel for driving high-quality leads by 40% of B2B marketers. In fact, 89% of B2B marketers use LinkedIn for lead generation and 62% say it produces leads for them. It only makes matters better that LinkedIn’s cost per lead is 28% lower than Google AdWords.
And, 35% of B2B marketers ranked LinkedIn india car owner data as the most important social media network overall in 2021. With all that LinkedIn has to offer marketers, it’s no surprise that 97% of B2B marketers use LinkedIn for content marketing.
According to the latest LinkedIn statistics, the platform has an audience reach of 199 million users in the US alone.
LinkedIn engagement statistics
Pages with complete information get 30% more weekly views. LinkedIn best practice is to fill in all the information including your logo, overview, organization information and so forth. Don’t forget, members can search you by keywords, so the more complete and relevant your page is, the better. Companies that have done this and are active on their pages see a 5x lift in page views, a 7x lift in average impressions per follower and an 11x lift in clicks per follower. And, companies that post on LinkedIn weekly will see a 2x higher engagement rate. It is also worth understanding the LinkedIn algorithm so you create more effective posts from the outset.
LinkedIn is rated as the most effective channel for driving high-quality leads by 40% of B2B marketers. In fact, 89% of B2B marketers use LinkedIn for lead generation and 62% say it produces leads for them. It only makes matters better that LinkedIn’s cost per lead is 28% lower than Google AdWords.
And, 35% of B2B marketers ranked LinkedIn india car owner data as the most important social media network overall in 2021. With all that LinkedIn has to offer marketers, it’s no surprise that 97% of B2B marketers use LinkedIn for content marketing.
According to the latest LinkedIn statistics, the platform has an audience reach of 199 million users in the US alone.
LinkedIn engagement statistics
Pages with complete information get 30% more weekly views. LinkedIn best practice is to fill in all the information including your logo, overview, organization information and so forth. Don’t forget, members can search you by keywords, so the more complete and relevant your page is, the better. Companies that have done this and are active on their pages see a 5x lift in page views, a 7x lift in average impressions per follower and an 11x lift in clicks per follower. And, companies that post on LinkedIn weekly will see a 2x higher engagement rate. It is also worth understanding the LinkedIn algorithm so you create more effective posts from the outset.