What can't be missing in your strategy?

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It is generally the search for quick results. There are managers who believe that this way they can accelerate the return on investments.

That is a mistake, since by doing so they can even interrupt the lead nurturing process, one of the most important stages of that type of project.

To avoid making mistakes, keep in mind that, especially for those customers who are at the top of the sales funnel, it is essential to have educational content. Remember that at this stage, the customer has not yet noticed the need to purchase a certain product or service.

That is to say, a good strategy at this time is one that manages to attract your attention and leaves you with no doubt about whether or not you need to have access to that type of solution.

However, we can only do that if we put aside the company's specific sales interests and focus on customer orientation.

We'll explain more about how to do that in the next few topics, but take note: using content business owner phone number list marketing to educate the customer also helps strengthen the relationship that person will establish with the brand, which is crucial for the company's long-term success.

Stay alert : Don't fall into the trap of using content that contains more "aggressive" offers, without proper lead preparation, because that will not result in sales and can also disappoint the user and drive them away from your digital channels.


Before addressing the care that must be taken in preparing educational content, it is worth emphasizing that the strategy works best when:

1. You invest in action planning
Planning is essential for any marketing strategy; in the case of content production, it is decisive for the success or failure of actions.

It is very difficult to have excellent creative ideas in the hustle and bustle of everyday life.