Website optimization: Klickkonzept is happy to support you
We have summarized which other factors can influence your ranking positively or negatively in our blog post " Why your website is not ranking in Google search ". If you need further support with website optimization, contact us. Together we will find out how we can place your website in the organic search results and how you can increase your organic visibility.
Erika Mustermann and Joe Average – many of you uruguay phone number list will certainly be familiar with these two. These are two fictional people: Erika Mustermann is known throughout Germany thanks to the prototype of the new ID card, and market research often speaks of Joe Average when describing the average German. When creating so-called buyer personas in marketing, first and last names are often used to make it easier to identify with the target group. In this blog post, you will find out what exactly buyer personas are, what role they play in target group analysis, and how we know that Bettina Example prefers to take public transport to work rather than driving!
THE BASICS: WHO IS OUR TARGET GROUP AND HOW DO WE REACH THEM?
A target group describes the totality of all recipients of an advertising message . different characteristics and allows us to address the target group in a way that is appropriate for the target group with as little wastage as possible. Important personality traits play a decisive role in the segmentation of a target group (especially with regard to B2C):
Sociodemographic characteristics: e.g. age, gender, education
Psychographic characteristics: e.g. needs, worries, hobbies
purchasing behavior
media usage behavior