Managing emails in bulk can be a challenge. If done manually, it can be time-consuming and resource-intensive. That's where email marketing automation comes in.
So, if you're just getting started with email marketing automation, here are some statistics you should know about:
The global email software market was valued at $1.38 billion in 2023 and is projected to reach $3.73 billion by 2032. ( Company Happiness Statistics )
56% of companies use email automation. ( Email Monday )
47% of marketers consider email automation a high-return investment. ( HubSpot )
The top benefits of email automation are saving time (30%), generating leads (22%), increasing revenue (17%), retaining customers (11%), tracking marketing campaigns (8%), and shortening the sales cycle (2%). ( Amazon )
Businesses use automation to send welcome emails (47%), promotional sales emails (46%), transactional emails (28%), invitations and reminders (27%), blog updates (26%), upselling emails (23%), and event-triggered emails (15%). ( Amazon )
The email campaigns launched have an open rate of 46%, a CTR of 11%, and a 24% open rate. ( Get Answer )
Triggered emails have 8x the open rate and higher earnings than bulk email campaigns. ( Experian )
Computer vs. mobile
With the increasing adoption and use of mobile devices, it is essential for marketers to fine-tune their email campaigns for self employed database mobile devices. However, desktops are still prominent for email marketing communications.
Here are some email statistics for mobile and desktop devices:
More email views come from mobile devices (41%) than desktops (39%). ( HubSpot )
81% of people check email on smartphones, 74% on desktops/laptops, 21% on tablets, and 2% on smartwatches. ( Adobe )
Email campaigns designed specifically for mobile get 15% more clicks on mobile. ( MailChimp )
80% of people will delete an email that is not optimized for mobile. ( CleverTap )
75% of Gmail users access their emails on their phones. ( TechCrunch )
23% of users who open an email on mobile will open it later on a computer. ( Monitor Campaign )
Emails opened on both mobile and desktop have a 65% higher CTR. ( Campaign Monitor )
Email in B2C and B2B
Email is an effective channel for nurturing and engaging leads for both B2C and B2B companies. However, the way these two types of businesses approach email marketing can differ. The following statistics will give you an idea of email marketing in B2C vs. B2B.