The Notoriety objective serves three main purposes
Posted: Sun Feb 16, 2025 5:56 am
We need to understand what the business objective is and transform it into the most suitable campaign objective. If we want more sales, it would make no sense to set the Traffic objective , it doesn't even make sense to set the Interaction objective, we will have to set the Conversion objective .
Let's see together what the most interesting goals are, with some advice and examples for each of them.
Meta Ads: Notoriety Objective
Increase brand awareness or change its perception, i.e. perceived positioning
Show your ad to as many people as possible , optimizing doctor data for reach or impressions
Share your company videos with the people most interested in watching them.
Specifically, coverage optimization is often used in the remarketing phase, because it allows us to hit our entire audience, without distinction. Usually, with remarketing, we hit, for example, the latest visitors to the site in the last 30 days, or those who have interacted with the posts on the page in the last 30 days and so on.
Well, if you want your ad to reach these people, we recommend using the awareness objective optimized for coverage, then adjusting the frequency: for example, you might want to show that ad many times to stay in people's heads and so in this case the frequency can be lower, or - on the contrary - if you see that the frequency is too high you can lower it.
Let's see together what the most interesting goals are, with some advice and examples for each of them.
Meta Ads: Notoriety Objective
Increase brand awareness or change its perception, i.e. perceived positioning
Show your ad to as many people as possible , optimizing doctor data for reach or impressions
Share your company videos with the people most interested in watching them.
Specifically, coverage optimization is often used in the remarketing phase, because it allows us to hit our entire audience, without distinction. Usually, with remarketing, we hit, for example, the latest visitors to the site in the last 30 days, or those who have interacted with the posts on the page in the last 30 days and so on.
Well, if you want your ad to reach these people, we recommend using the awareness objective optimized for coverage, then adjusting the frequency: for example, you might want to show that ad many times to stay in people's heads and so in this case the frequency can be lower, or - on the contrary - if you see that the frequency is too high you can lower it.