Organize competitions and events
Posted: Sun Feb 16, 2025 5:58 am
Tagging people in your posts is an easy way to increase likes and engagement. When you tag people, they get notified about your post, making them more likely to engage with and like your post.
More importantly, people feel engaged when you tag them and encourage them to like the post. Many users may even repost the content or share it as stories.
When you tag people, your posts can also appear in Explore among the tagged users' followers. This way, you can reach an even larger audience and increase likes.
Running contests and events on social media is a time-tested engagement strategy. Contests have a 34% conversion nurse database rate and 33% of contest participants are open to receiving brand information and offers.
Instagram contests help build community, engage your audience, raise awareness, and generate leads and sales.
Instagram event post
Every Instagram contest needs the following elements:
Start and end date
Entry criteria
Price
Winner selection criteria
Here is an example of an Instagram giveaway contest hosted by Raww cosmetics .
raww cosmetics instagram giveaway post
Users had to follow the brand's Instagram profile, like the contest post and tag three friends to enter. The prize was a Raww Cosmetics skincare range including a range of products.
You can use QR codes to promote your Instagram contests to an offline audience. Create a QR code for your Instagram post and share it with your audience to increase participation. You can also use a social media QR code to share your Instagram profile across channels and increase your following.
Post memes
Memes are fun, engaging, and memorable—that’s exactly how social media content should be. They allow your brand to deviate from the usual “branded” content and stand out from the crowd. Brands like Gucci, Ruffles , and BarkBox have jumped on the meme trend.
More importantly, people feel engaged when you tag them and encourage them to like the post. Many users may even repost the content or share it as stories.
When you tag people, your posts can also appear in Explore among the tagged users' followers. This way, you can reach an even larger audience and increase likes.
Running contests and events on social media is a time-tested engagement strategy. Contests have a 34% conversion nurse database rate and 33% of contest participants are open to receiving brand information and offers.
Instagram contests help build community, engage your audience, raise awareness, and generate leads and sales.
Instagram event post
Every Instagram contest needs the following elements:
Start and end date
Entry criteria
Price
Winner selection criteria
Here is an example of an Instagram giveaway contest hosted by Raww cosmetics .
raww cosmetics instagram giveaway post
Users had to follow the brand's Instagram profile, like the contest post and tag three friends to enter. The prize was a Raww Cosmetics skincare range including a range of products.
You can use QR codes to promote your Instagram contests to an offline audience. Create a QR code for your Instagram post and share it with your audience to increase participation. You can also use a social media QR code to share your Instagram profile across channels and increase your following.
Post memes
Memes are fun, engaging, and memorable—that’s exactly how social media content should be. They allow your brand to deviate from the usual “branded” content and stand out from the crowd. Brands like Gucci, Ruffles , and BarkBox have jumped on the meme trend.