You can use stories to invite your followers to do something specific

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I mentioned above that one of the biggest attractions of this ephemeral format was its informality and spontaneity. The same applies to brands.

Take advantage of this format to show a human and creative side of your brand, without the need for too much production. You can do short reviews of your employees, customer testimonials, show “behind the scenes” and a host of other things. You can also use live stories, which give an even more spontaneous touch.

In this sense, GIFs become a way of establishing a certain “complicity” with users, since you free yourself a little from corporate language and adopt the language of the people.

Let me clarify: I don't mean to say that you should stray from your brand's style, it should always be present in everything you do!

Call to action
, like take part in a lightning sale or learn about a new product. Use calls to action as directly as possible facebook data – remember that you only have a few minutes of attention before moving on to the next story.

If you have a verified business account, you can also add links to your story, which will make your job much easier if you want to redirect your audience to your website.

Conclusion
Instagram Stories are full of options that allow you to unleash your creativity and get closer to your audience in a more human way.

The best way to unleash that creativity is by practicing with the tool and looking at the stories of the people and brands you're interested in. So get to work!