It is a very interesting and used strategy

[mahbubamim077]

Lead magnetOne idea to encourage users to fill out the form is to "give something in exchange for the email", which is called a lead magnet . It could be a PDF, an e-book, a discount. It is not mandatory, but in some cases it could be an advantage to help you collect the contact.

With Smshosting inserting the lead magnet is very simple, because botim data during the form creation phase you can choose which response to send to the user and select an attached file (in case you want to give a PDF for example) idea could be to give a personalized discount coupon to those who leave you their email, also to attract customers to the store
The Lead Magnet is not mandatory, in some cases it is fine, in others it is probably not necessary. Always think about your target user, put yourself in their shoes and try to understand if in their place you would leave the email .

Now this is a great way to test if your lead generation strategy is working.