The main indicators of the effectiveness of contextual advertising include:
Posted: Sun Feb 16, 2025 8:46 am
How does advertising work in Yandex Direct
Advertising performance indicators on the PromoPult dashboard
You can learn more about key contextual advertising metrics, their calculation and analysis features in our article .
Impressions . This is a basic metric that indicates how many times your ad was shown to users in search, YAN or another placement.
Clicks : Another key metric that lets you know how many times potential customers clicked on your ads.
Unique visitors . The number of unique visitors who visited the site during a certain period of time.
Advertising expenses . How much did you spend on running an advertising campaign during the analyzed period of time.
CTR (click-through rate) . An indicator that is calculated canada telegram data as the ratio of clicks to impressions. The higher the click-through rate of an ad, the higher the chances of your ad winning ad auctions and attracting the target audience.
CR (conversion rate) . A metric that shows what percentage of users performed target actions on the site. Calculated as the ratio of the number of conversions to the number of clicks.
CPC (cost per click) - The average price an advertiser pays for a user to click on an ad.
CPA (cost per action) . The metric shows how much the advertiser pays for performing a target action (phone call, filling out a lead form, placing an order, etc.).
CPO (cost per order) . The indicator is calculated as the ratio of advertising costs to the number of orders.
Please note that depending on the specifics of the business, there may be specific indicators that most objectively characterize the effectiveness of contextual advertising in Yandex.
Use conditionally free promotion methods - sending messages to users in private messages, commenting on posts, stories and clips. Avoid open spam and do not be intrusive, so as not to get banned.
Publish Stories and Clips to increase your reach and find new customers. If the video is successful, the group can quickly become popular.
Advertising performance indicators on the PromoPult dashboard
You can learn more about key contextual advertising metrics, their calculation and analysis features in our article .
Impressions . This is a basic metric that indicates how many times your ad was shown to users in search, YAN or another placement.
Clicks : Another key metric that lets you know how many times potential customers clicked on your ads.
Unique visitors . The number of unique visitors who visited the site during a certain period of time.
Advertising expenses . How much did you spend on running an advertising campaign during the analyzed period of time.
CTR (click-through rate) . An indicator that is calculated canada telegram data as the ratio of clicks to impressions. The higher the click-through rate of an ad, the higher the chances of your ad winning ad auctions and attracting the target audience.
CR (conversion rate) . A metric that shows what percentage of users performed target actions on the site. Calculated as the ratio of the number of conversions to the number of clicks.
CPC (cost per click) - The average price an advertiser pays for a user to click on an ad.
CPA (cost per action) . The metric shows how much the advertiser pays for performing a target action (phone call, filling out a lead form, placing an order, etc.).
CPO (cost per order) . The indicator is calculated as the ratio of advertising costs to the number of orders.
Please note that depending on the specifics of the business, there may be specific indicators that most objectively characterize the effectiveness of contextual advertising in Yandex.
Use conditionally free promotion methods - sending messages to users in private messages, commenting on posts, stories and clips. Avoid open spam and do not be intrusive, so as not to get banned.
Publish Stories and Clips to increase your reach and find new customers. If the video is successful, the group can quickly become popular.