This makes it more adaptable

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We invite you to continue reading this blog post to learn more benefits and to stay informed on how to efficiently optimize your strategies on digital platforms. How to distinguish between Universal Analytics and GA4 It is important to mention that the transition from Universal Analytics to GA4 is not just a tool change, but a step forward in the evolution of web analytics, offering marketers and website owners unprecedented opportunities to understand and optimize their digital platforms. Today we will tell you 4 key aspects that you should take into account: 1) Data Collection and Privacy Universal Analytics : Traditionally, UA has focused on session- and cookie-based tracking, which poses certain limitations in terms of privacy and cross-platform tracking.


GA4 (Google Analytics GA4 introduces a more iraq whatsapp number data user- and privacy-centric data collection model. It uses an event-based approach, which allows for greater flexibility and accuracy in tracking, without relying solely on cookies . to privacy regulations such as GDPR and CCPA. For example, in GA4 , you can track user interaction across different devices and platforms, offering a more holistic view of user behavior. 2) Data flows for the new omnichannel landscape The concept of an omnichannel world refers to an integrated communication and sales strategy that uses various channels to interact with customers.