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Other zero clicks: These include all other instances where no click occurs within a two-minute period. These cases represent the percentage remaining after counting clicks from the four groups above. Image Reference: Semrush Zero Click Study The study found that the most common move by users is to move from the main search to an image search, reflecting the importance of images in the SERP . Interestingly, around 55% of consecutive searches contain keywords with a similarity degree of 60% or more, indicating that many users are not satisfied with the results of the first search and need to refine their queries.


Zero Click Patterns in Desktop Data The Zero Click study israel whatsapp number data revealed key patterns in desktop search behavior, which are essential to understanding current SEO dynamics and user interaction with SERPs (Search Engine Results Pages). the importance of adapting SEO and content marketing strategies to optimize visibility and engagement. They also highlight the need to understand user behavior in the era of zero-click searches, where information retrieval is increasingly done without leaving the Google results page. Image Reference: Semrush Zero Click Study Zero click patterns in mobile users Mobile user behavior offers valuable insights for marketing and SEO strategies.