The hypercompetitive app market is dominated by GAFA

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Before differentiating the two products, we must first emphasize that the content produced by Blackpills and Studio+ is strongly influenced by the economic and technological model underlying their distribution medium , namely a smartphone application .



More than ever, the smartphone is the lifeblood of broadcasters. Indeed, even list of real mobile database if the computer remains the main screen used to watch television online, its share of consumption has been gradually declining since 2011. Studies published in February 2018 by the Médiamétrie agency reveal that computer viewing has fallen by 30 points (from 71.0% to 40.4%) in favor of the television screen (+14 points, or a total of 37.5%) and tablets/mobile devices (+15%, or from 5.6% to 22.1%). Mobile users devote 87% of their time to applications , half of which to social network applications, games and video platforms . Among them, 15-24 year-olds show an even more intense use of applications on their mobile devices, representing 92% of the time they spend there, with a share of social networks, games and video reaching 70% .