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WHEN out or to include individuals in a campaign?
Efficiency
By setting up clear rules, whether they be recurring scheduled campaigns, event-triggered ones or manually triggered, you can save time and effort with automation.
Effectiveness
Reflect the Customer Journey in your cyprus mobile number example campaigns by making sure each communication goes out at just the right time. This could result in a series of communications, with event triggers between multiple steps of the campaign e.g. email, click, wait, email, store visit, purchase, wait, thank you email. Or by analysing the historic purchase transaction patterns only communicate with people when they enter a time ‘window’ for their next purchase.
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WHAT
The content and specific offers for each individual will have a direct bearing on campaign success.
Efficiency
How long does it take to set up all your content combinations and then to make sure each sub-segment of your target groups gets the correct content? This should be a fully automated process with significant time savings.