Be careful, make no mistake

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In other places, we talked about football, immigration, the economy, insecurity, etc. And the work of journalists was often praised. Moreover, Swedes generally appreciate SVT: 80% of them have a great deal or very great trust in their public television. But this trust is regularly eroding. And more and more Swedes no longer watch television: 15% only have digital contact with SVT , through an application, a social network or via SVT.se. To better "think public" as SVT CEO Hanna Stjärnes says, it was therefore necessary to re-establish direct contact.

This is not a marketing operation that SVT has launched. It germany mobile database is a real discussion with its audience. A constructive discussion, which does not only concern the news, with the desire to listen, to deal with the subjects and to modify its contents and organizational methods if necessary.

So, the feedback from SVT journalists, the questions, the challenges, this whole kaleidoscope of impressions gave rise to an observation report. The most recurrent: the people we met wanted news that reflected events and positive changes! Everything that journalists don't like to hear... Overall, the people we met wanted news that could provide solutions to problems (constructive journalism or solutions journalism); they demanded impartiality and objectivity that could not be questioned; they wanted SVT to reflect the whole country more, and not just what was happening in the capital Stockholm. And young people were asking for news and sport to be available on all formats and platforms , including social media..