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Equanimity is clearly this criterion of giving the right balance to things, thinking about the present and thinking about the future. And one way to give objectivity to equanimity is through metrics and data, hence our proposal to combine both. Four tips for deciding how to modify our digital marketing campaigns in this crisis So marketers, directors, strategists, agencies, I suggest we combine these four concepts: Metrics digital monitoring of people's daily behavior on the Internet, this gives us objectivity. Equanimity to analyze and make the best decision, this allows us to make a well thought out decision.


Relevance and Sensitivity filter to ensure germany whatsapp number data your content has both. Knowledge and respect for social media policies , this allows us to ensure that we adhere to the policies and that we are aware of not violating them. With these three considerations, we can make the best decisions to focus and redirect communication efforts and modify digital marketing campaigns according to the environment and how our sector behaves in this crisis. Measure the sales tone and focus on servingmarketing campaigns must moderate the sales tone and intensify the service tone, the information tone; but also, without overwhelming because we are receiving information from all sides and we do not want our brand to become one more of those overwhelming information channels with which we are all already saturated.