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Conclusion Using customer segmentation to personalize marketing

Posted: Mon Feb 17, 2025 6:54 am
by numberlist
To do this successfully, businesses need to understand the behavior and needs of each segment, then apply personalization strategies that are appropriate for each group. In today's digital world, mobile phones are not only a means of communication but also a "store in the pocket" for millions of people.


According to a report from Datareportal in 2023, more than 58% of global e-commerce transactions are conducted via mobile devices. This proves that if you want to increase conversion rates, mobile shopping experience is a factor that cannot be ignored.


1. Why is the mobile shopping experience indonesia telegram data so important? Imagine you’re trying to buy a shirt online, but the website takes too long to load, or the interface is so confusing that you can’t find the “Buy Now” button.


This frustration is why 53% of users leave if a website takes longer than 3 seconds to load (according to Google). On the other hand, if the shopping experience is smooth and easy: Conversion rates can increase by 35% (according to Adobe).


Customers are 3 times more likely to return in the future. Average shopping carts are 10-20% larger , as customers can easily browse more products. 2. Common problems when shopping on mobile Despite the great potential, many businesses have difficulty retaining mobile buyers due to: Slow page load time : This is the "killer" of customer patience.