Video Marketing
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By Enric Llonch
Monetization systems, e-commerce features, and artificial intelligence tools in the world of video marketing are advancing at a truly wild speed . So much so that the vast majority of brands and content creators don't have time to discover these new developments. By the time they start to learn about some new marketing trends applied to videos, other new ones appear that are much more powerful and impressive.
That's why we want to show you the new trends in video marketing for 2025 right now . This year will be full of innovations that you couldn't have even imagined a couple of months ago.
Do you want to know the 165 digital marketing trends and predictions that will change the landscape of our sector by 2025 ? Click here and download the free interactive ebook that we have prepared for you with all the information.
4-video-marketing-trends-you-can't-miss-in-2025
Video marketing trends for 2025
Video marketing continues to gain ground as one of the most powerful tools for connecting with audiences and delivering impactful messages. Looking ahead to 2025, trends in hr directors mailing list this area promise to further transform the way brands use video, driven by advances in artificial intelligence, personalization, and immersive formats. Companies that want to stay relevant will need to embrace these developments and understand how video can become an interactive and personalized experience, capable of capturing the attention of consumers in an increasingly saturated and competitive digital ecosystem.
1) News in video creation and editing with AI
If you’re a big brand or a professional video editor, you’re probably using Adobe Premiere. If you’re a smaller brand, an entrepreneur, or a content creator who always uses their mobile for production, then you’re probably using CapCut.
We all know that these are the most used tools for video editing . Premiere is the #1 desktop video software worldwide, with a 35% market share, and has been used in movies like Deadpool. CapCut is the most used app for video editing on mobile devices (over 1.4 billion downloads in 2024), and its developer is none other than ByteDance, the same company as TikTok .
But what new features will you see in 2025 in tools like Premiere and CapCut?
Well, let's go with the main dishes:
Still in beta in 2024, Adobe is fine-tuning the Generative Extend feature in Premiere . This feature lets you extend clips that have fallen short. AI will analyze your current clip and generate more frames with the same mood and sequence of movements based on that . This will help you continue your stories, improve transitions, complete interrupted recordings, and more. Generative Extend will also let you extend ambient sounds and audio effects. For now, it can't be used to extend dialogue or music. Will that be the trend in 2026?